THE CHALLENGE:
Wix had a new suite of templates and tools that made it easier than ever for small businesses to not only build their own websites, but also to quickly pivot, edit, adapt and customize their sites as their business needs changed. And they wanted to tell this story on the world’s biggest stage with a breakthrough Super Bowl commercial.
THE SOLUTION:
We collaborated with director Louis Leterrier (The Transporter, Transporter 2, The Incredible Hulk) to tell the story of two secret agents (Gal Gadot and Jason Statham) whose epic fight and chase scenes force a restauranteur to pivot from brick and mortar, to food truck. to dinner cruise while easily updating his website every step of the way.
THE RESULTS:
The film was the most viewed Super Bowl Commercial prior to the 2017 Super Bowl with nearly 23 million views and drove record new sign-ups on the Wix platform.
