THE CHALLENGE:
Veloz / ElectricForAll.org is an automotive non-profit in California that is focused on speeding up electric vehicle adoption. In 2020, they needed to inspire more Californians to choose electric vehicles during an unprecedented year that was dominated by Covid-19, social justice reform and polarizing politics.

THE SOLUTION:
We created an inclusive, upbeat, and positive campaign that featured both celebrities and local grass roots activists to show how EVs really are for everyone. And because it was animated, we knew would deliver the campaign on time and not be slowed down or stopped by Covid protocols during production.

THE RESULTS:
With less than one million dollars in paid media, the campaign generated incredibly impressive results:
- 10 Million Video Views and Audio Listens
- 3 Million Organic Views and Listens
- 366K Website Visits (20% above KPI)
- 70K Automaker Leads (above KPI)