THE CHALLENGE:

Research showed that despite hundreds of millions of marketing dollars spent by automakers, most Californians didn’t know enough about the benefits of electric vehicles to feel comfortable switching to one.

THE SOLUTION:

We enlisted the help of Arnold Schwarzenegger, but instead of having him sell the benefits of electric cars, he went undercover as a used car salesman and tried to sell unsuspecting drivers pollution-spewing gas cars instead.

THE RESULTS:

With a modest $900K media budget, we were able to make a big impact in terms of upper funnel awareness, as well as lower funnel shopping activity.

- 86 MILLION UNPAID ORGANIC IMPRESSIONS

- 11 MILLION UNPAID ORGANIC VIDEO VIEWS

- 328K WEBSITE VISITS (3X BENCHMARK)

- 73K AUTOMAKER LEADS (3X BENCHMARK)

 
 
 
 

“Watch Arnold Schwarzenegger sell you on NOT buying an electric car.

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The Veloz “Kicking Gas” campaign was an Honoree at the Webby Awards.

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“Arnold goes undercover as a used car salesman to help save the planet.”

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“Arnold stars in a new ad for Veloz plugging electric cars.”

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