THE CHALLENGE:
When Jeep updated the Wrangler for the first time in a decade, they needed connected with a Gen Y audience who would rather do almost anything than visit a traditional dealership.

THE SOLUTION:
We created Adventure Reality—an augmented reality experience that let the audience explore the Wrangler in all the places our adventurous target audience liked to be. From trailheads to sand dunes and mountaintops to valleys, users could explore colors, options and configurations while viewing the all-new Wrangler in its natural habitat.

THE RESULTS:
The average user enjoyed the experience for an average of over four minutes each, and 18% went on to price their configured vehicle, which is a leading indicator of future dealership visit. In fact, the project exceeded dealer traffic goals, leading to a successful launch for Jeep and FCA.