SUPERCONDUCTOR IS:
A FULL-SERVICE CREATIVE AGENCY AND BRANDED ENTERTAINMENT STUDIO THAT COMBINES THE BEST TALENT FROM ADVERTISING AND HOLLYWOOD TO CONNECT WITH AND GROW AUDIENCES LIKE NEVER BEFORE
Founded by The Russo Brothers and Justin Lin, Superconductor™ is an award-winning creative agency that is blurring the lines between advertising and entertainment.
We bring together some of the most talented minds from advertising and Hollywood to turn brands into Entertainment Engines. With brand-owned IP (including ownable characters, narratives, and worlds), Entertainment Engines create immediate and lasting value.
It’s no secret that the marketing landscape has changed dramatically in the last few years. There is not only more content to watch than ever, there are also more ways for consumers to avoid advertising than ever. At the same time, clients are under increasing pressure to deliver results faster and more efficiently than ever. In this world, breakthrough isn’t just a premium, it’s a necessity.
Brands that become Entertainment Engines don’t just survive in this new media world, they thrive.
To create them, we’ve moved beyond the siloed processes that have been used by ad agencies for decades and developed a unique Writers Room approach that combines the best practices used by Hollywood screenwriters and showrunners with collaboration techniques gleaned from our decades of ad agency experience.
The result is a simple, streamlined narrative that uncovers a unique and ownable insight and leverages it to create a compelling story that extends through the brand’s beliefs, communications, and actions. No confusing brand pyramids, prisms, or Venn diagrams; just a powerful and easy-to-understand narrative that’s actionable and ready to be implemented.
THE WRITERS ROOM
OUR STRATEGIC AND CREATIVE DEVELOPMENT PROCESS IS BASED ON THE SAME COLLABORATIVE STORYTELLING APPROACH THAT HAS LED TO SOME OF THE MOST SUCCESSFUL FILM AND TV FRANCHISES IN HISTORY.
WE ONLY HAVE FOUR RULES:
1) We respect each other.
We create a supportive and collaborative environment where all our energy is focused on creativity and problem solving. Diversity, equity, and inclusion are fundamental to this process. The goal is to make “doing the work” rewarding for all involved.
2) We respect the client.
We make client goals our goals. Their challenges are our challenges. In this way, conversations are never “us versus them,” but always about how the best, biggest, and bravest idea will be the best at serving the client’s needs.
3) We respect the audience.
We put a premium on entertainment value. We work extra hard to make sure that our characters, worlds, and narratives are thoughtful, imaginative, and worthy of our audience’s time and engagement.
4) We respect the world.
We have adopted green practices in our business, from data storage to production, and we are mindful of the clients we take on and their impact on both people and the planet.
Our projects are incredibly varied. We’ve developed documentaries, feature films, VR films, immersive AR experiences, social media campaigns, video game narratives, and award-winning advertising campaigns. We’re also in the process of developing multiple streaming series projects for our clients.
We have partnered with many forward-thinking clients from Fortune 100 companies to innovative tech startups. Our work has been celebrated by both film festivals and advertising competitions like The One Show, The Webby Awards and Lurzer’s Archive. And in 2020, we were named an AdAge Small Agency of the Year.
Our long term vision is to be recognized as an agency that is fundamentally changing the way advertising and branded entertainment are created, developed, and distributed.
OUR PARTNERS
Superconductor is proud to be part of a family of world-class creative, entertainment, production, animation, motion graphics, and post-production companies.
CAUSES AND INITIATIVES WE SUPPORT
