THE CHALLENGE:
The challenge was to unite all of the diverse and complicated ways that The Nature Conservancy is working to create a better world into one powerful brand anthem.
One that could be used for social media, advertising, and fundraising event purposes.
THE SOLUTION:
Partner with acclaimed documentary filmmaker Peyton Wilson, and celebrated actor and environmental activist Ewan McGregor, to show how nature isn’t a problem to be solved—it is the solution itself.
THE RESULTS:
Running across social media and digital media as well as at fundraising events, the film has helped lead The Nature Conservancy to one of their best fundraising years of all time.
"Our Solution" Brand Anthem
