THE CHALLENGE:
On the 50th anniversary of the assassination of Dr. Martin Luther King Jr.’s assassination, Stevie Wonder wanted to do something to honor his legacy and celebrate the positive impact that he continues to have on our world.
THE SOLUTION:
We developed a campaign around the hashtag #DreamStillLives, and collaborated with 75 of the world’s foremost thought-leaders to spread the word. It all began with Stevie Wonder posting his first Tweet about how the dream still lives for him, and it spread from there.
THE RESULTS:
The campaign generated over one billion impressions with no paid media support. It also received coverage in nearly every major news outlet.
